Gaucho Beef Digital Marketing
High quality and evergreen content creation for social media.
One of the best parts of our ability to scale production according to each client’s need is that we get to work with awesome new brands, small businesses and entrepreneurs. We get to be part of their story and see them grow! This time, we partnered with Gaucho Beef to create a series of videos for their brand launch on social media, and to photograph their product for their online store.
As usual, we started with a discovery call for a deep study of their brand goals and priorities. We became fluent in ‘Gaucho Beef’ speak and set out to create a variety of content for their brand launch. Gaucho Beef offers high quality grass fed beef imported from Argentina and Uruguay and delivered directly to the consumer. Naturally, we coordinated a shoot day at a beautiful Argentine restaurant in the LES, we filmed and photographed 14 different cuts of beef, and yes, we got to try some of them with a good glass of wine! #ProductionLifeGoals anyone?!
Then, with a solid library of content we headed back to the office to script and edit a variety of pieces. The top priority was to edit and prep the product shots for their online store: one photograph of each raw beef cut, and another one, of an inspirational version of each cooked beef cut. For video, we produced two stories in all formats and ratios, so they look their best both on Instagram and Facebook as they launch their brand across platforms.
So far, we have ‘fed’ Gaucho Beef with a variety of evergreen content that they can use as they continue to grow their brand. We can’t wait to see the results of this first batch, and be back to create a lot more!
Content Creation, Video Production, Photography, Scripting and Editing.
“The Mindfile team felt like part of our own team! They understood our needs and priorities and made the whole creative process flexible and seamless. If you want quality work, look no further.”