“Trees to Tables”
Treecycling at a Fortune 500’s new headquarters.
Mindfile has been supporting Sealed Air’s internal communications team for several years as it rebrands the company, re-imagines how it does business, and relocates its global headquarters to Charlotte, North Carolina. One of our most fun projects to date? Showing how Sealed Air reused more than 100 trees removed from the new site and “treecycled” them into conference tables and benches to adorn the new campus.
From capturing the HQ groundbreaking, to filming at the farm where workers milled and kiln dried the white oak trees, to documenting wood workers who cut, crafted and completed the furniture, our team watched in awe as Sealed Air walked the walk when it comes to sustainability. The end result? Sealed Air employees and customers will now enjoy the beautiful white oaks for decades to come, and our team is honored and privileged to share this story.
Creative Development, Field Production, Scripting, Post Production, Editing, Motion Graphics, Development