Westlake “Culture of Safety”

Kicking off the discussion on sustainability at 2018’s Vinyl360!

Each year, the Vinyl Institute brings together stakeholders from across the vinyl industry value chain and at the 2018 Vinyl360 forum held in New Orleans, they revealed their new brand sustainability initiative, Vantage Vinyl.  But in order to kickoff the discussions, they needed a video to help things get started.  That’s when Mindfile’s team of creatives, producers, graphic artists and sound designers came to the table.  The concept was simple, the vinyl industry like many, has a big challenge...how to meet the sustainability needs of a growing world.  Our creative team found a perfect visual metaphor...the Rubik’s Cube!

Applied services

Concept Development, Storyboarding, Scriptwriting, Editing, Motion Graphics, Animation and Sound Design